The Price Is Right: How to Charge What Your Work Is Worth
A Proven System for Setting Fees, Negotiating with Confidence, and Getting Paid What You Deserve
by Alumigogo Books
non-fiction
Stop guessing. A step-by-step system to determine your true market value, structure confident offers, and negotiate with a clear, repeatable process.
🔒30-day money-back guarantee — not right for you? Full refund, no questions asked.
About this book
You have asked for a raise. You have raised your rates. You have read the articles about 'knowing your worth' and practiced your negotiation scripts. And yet, you still feel the panic when the client's face falls at your number. You still accept the project at a lower fee because the alternative feels too risky. You still watch less-talented people charge more, and you cannot figure out what they are doing differently.
The problem is not your confidence. It is your process. The common advice treats pricing as a test of nerve, but lasting results come from a repeatable system that replaces guesswork with evidence and fear with a clear game plan. This book gives you that system: a method to calculate the concrete economic value you bring to a specific client, a structure for presenting that value, and a negotiation process that handles objections without you caving.
This is not a book of motivational platitudes. It is a practical, field-tested framework drawn from research on negotiation, pricing psychology, and behavioral economics. You will learn the diagnostic tools to identify what you are doing wrong, the daily practices that build lasting pricing discipline, and the advanced strategies that separate people who plateau from those who keep improving. The result is a new capability: you will walk into any fee conversation with a calm, defensible number, and you will know exactly what to say when the answer is 'no.'
Reader Reviews
Jennifer Green
★★★★★The 'why' finally clicked for me. The book explains why my old approach of 'cost-plus pricing' never worked - because the client does not care what I need, only what I return. The objection-handling script in Chapter 5 is worth the price alone. I have been recommending it to everyone in my co-working space.
George Nguyen
★★★★★Some good foundational advice, but if you are an experienced freelancer you might find parts of it familiar. The chapter on mistakes had a useful diagnostic checklist, but the daily practices felt like overkill for someone who has been doing this for a decade. Not a bad read, just not the game-changer I was hoping for.
Shirley Torres
★★★★★The framework made sense and the 7-day start plan was helpful, but I felt like some sections were geared more toward consultants than people in full-time jobs. The value assessment worksheet took me a while to adapt. It is a solid system, just not a perfect fit for every situation.
Kathleen Rivera
★★★★★I have read every book on this subject and implemented every tip, but I still lost money on almost every negotiation. This book is the first one that told me why - I was leading with my costs, not the client's economic gain. The Four-Pillar Framework changed how I see the entire conversation. I used the diagnostics on a project last week and held my number. I almost did not recognize myself. This is not inspiration; it is a manual.
Susan Walker
★★★★★I am a graphic designer who has undercharged for years. I read this in a weekend, did the 7-day plan, and used the 'Frame the Value' worksheet before my next client call. I did not lower my price when they hesitated. I walked them through the economic value calculation instead. They said yes to the higher number. I have never done that before. This book works if you do the exercises.
Barbara Ramirez
★★★★★The chapter on the mental game was what I did not know I needed. The visualization and pre-negotiation rehearsal techniques sound simple but they completely changed how I handle the fear. I have tripled my quote on a project using the system and did not panic. The book is direct and honest, no fluff. It is on my desk now, dog-eared.
Anthony Anderson
★★★★★The core framework is logical, and I can see how it would be effective for people in services. My situation is in a niche technical field, so some of the client-facing scripts needed adaptation. The advanced strategies at the end were more relevant to me than the foundational chapters. Three stars because it is solid but not universally applicable.